Tag: Content
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The Pinball Pattern of Scanning Search Results Pages
The Pinball Pattern of ScanningToday, a SERP (search engine results page) contains so many design elements that users don’t have a simple way of picking out their preferred link. Eyetracking studies show that users’ eyes bounce around the page between items in a scan pattern that resembles a pinball machine game. #UX #SERPs #Eyetracking